Recognisable Brand Mark
A bold name treatment with a grocery cue built into the identity.
CONCEPT WORK
Agorus Retail Brand Concept
Brand identity, retail and campaign
Project TypeRetail Brand Concept
IndustryRetail and Grocery
ServicesBrand identity, retail and campaign
UseConcept Outcome
THE OBJECTIVE
The Objective
Define a retail brand direction for Agorus that feels simple, recognisable and suitable for everyday grocery shopping, while keeping value, trust and family needs at the centre of the concept.
OUR APPROACH
Our Approach
We shaped the presentation around a warm red and orange retail palette, a clear grocery symbol and direct customer language that can work across brand, store, campaign and digital touchpoints.
VISUAL STORY
Visual Story
The Agorus visual system uses the brand mark, grocery basket imagery and everyday value messaging to present a retail identity that is bright, practical and easy to understand.
Everyday Shopping Message
Simple value-led copy for regular household and family needs.
Retail Campaign Direction
A visual route for grocery offers, store presence and launch assets.
BRAND MARK
Agorus Brand Mark
The logo concept keeps the name large and memorable, with the grocery symbol placed directly inside the word so the retail category is visible at first glance.
WHAT WE DELIVERED
What We Delivered
- Brand identity direction
- Retail campaign concept
- Customer value messaging
- Launch visual direction
- Campaign asset framework
CONCEPT OUTCOME
Concept Outcome
The concept gives Agorus a clear retail identity direction and a practical campaign structure for presenting grocery value, convenience and daily shopping needs.
Project Type: Retail Brand Concept